.png){kind=small}
“Besides innovating for our customers, we wanted to experiment with NFTs. In that regard, AirGift platform was very intuitive as it was easy to understand what we were doing and why. We though that the process would be complicated and that we would have to integrate their API to issue our collection. But, we could manually set up our collection from their platform, and in less than 5 steps our NFTs were sent. Besides, the team accompanied us during the whole process in order to maximize our campaign with all the added value that their platform could bring us.”
BuildBox is a no-code platform for editing mobile game. They offer the possibility for non-developers to make their own game, and monetize it for free. Their brand is based around the idea that anyone can create a mobile game, and BuildBox is giving them the opportunity. Like many of no-code business, it has a community-led growth. Its strong community of game creators act as ambassador for the platform, and it represents BuildBox most valuable asset. BuildBox nurtures this community with private events organized for its community. As an innovative platform that offers tools for expressing imagination, it ought to innovate for its community.
On the 11th of June 2022, BuildBox organized a private event for its creators to meet and share ideas. They invited only their most active creators, and they wanted to implement an innovative invitation system so the creators could hold a souvenir of this event. Hence, BuildBox contacted AirGift to issue NFT invitations for the event.
“Besides innovating for our customers, we wanted to experiment with NFTs. In that regard, AirGift platform was very intuitive as it was easy to understand what we were doing and why. We though that the process would be complicated and that we would have to integrate their API to issue our collection. But, we could manually set up our collection from their platform, and in less than 5 steps our NFTs were sent. Besides, the team accompanied us during the whole process in order to maximize our campaign with all the added value that their platform could bring us.”
BuildBox sent unique NFT invitations to each of its targeted creators by email with a retrieve link. Once the NFTs were retrieved by the beneficiaries,they could claim their e-ticket via the event’s URL by connecting their wallet. If they didn’t have a wallet, they could easily create one with AirPocket (AirGift’s native wallet). They simply had to enter their email address and a password.
“Our creators really enjoyed the NFT invitations since for many it was the first time they were owning a digital object, and contrary to what was believed, they found it very easy to interact with NFTs (thank you AirGift😊). Besides, the NFT invitation system created a hype around the event, and we never had this much people attending.”
“Now that we understand the platform better, the added-value of NFTs for our marketing practices, and the different use cases, we are thinking of implementing the AirGift API to automate the distribution of NFTs to our creators.”
