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"We were quite reluctant to use NFTs because we felt the competition was doing it but we didn't dare to take the plunge for fear that our community wouldn't be receptive and that the implementation would be laborious and time-consuming. What changed the game in the implementation of our NFT campaign is the simplicity of Airgift: the process is fluid, the team knows how to make itself available to answer our questions and especially Airgift knows how to present NFTs in an easy and uncomplicated way, which is very reassuring."
Maje is a premium women's ready to wear brand. Maje offers trendy and modern collections. The brand has nearly 600 points of sale but also makes a significant portion of its sales online. Before the sales, the brand holds pre-sale private sales to give exclusive access to the first items on sale to customers who are members of the Maje community. This private sale is available online on the e-commerce site of the brand
The brand, for the organisation of its private presale that would be open only to customers members of the Maje community has decided to send invitations in the form of NFTs. Customers with an account at Maje, will receive an email with an NFT that gives them access to the online private sale.
Maje customers can import and store their NFTs in a few clicks in wallets such as Metamask or TrustWallet or in the digital wallet Airpocket (Airgift’s native wallet).
"We were quite reluctant to use NFTs because we felt the competition was doing it but we didn't dare to take the plunge for fear that our community wouldn't be receptive and that the implementation would be laborious and time-consuming.”
First, Maje's marketing and IT team attended the Airgift workshop to better understand NFTs and their implementation in their marketing strategy. Then, they were seduced by the product and decided to use the platform for their online private presales. They were able to safely import their customer database into the platform to send the email campaign and they monitored the impact of the campaign via the dashboard and its various metrics such as the open rate or the retrieve rate.
“What changed the game in the implementation of our NFT campaign is the simplicity of Airgift: the process is fluid, the team knows how to make itself available to answer our questions and especially Airgift knows how to present NFTs in an easy and uncomplicated way, which is very reassuring."
The operation was a success as 72% of the customers opened the email and retrieved their NFT, which allowed them not only to go directly to the private sale website but also to proudly display an NFT proving that they are part of the brand community.
