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“For years, our awards were just images within our user setting interface”, says Theodore Laurent “By upgrading them into NFTs the pride of our beneficiaries has gone up significantly. Even if our community isn’t particularly tech savvy, they understand each NFT is a unique piece. This property makes a whole difference in their perception. As a result the positive impact is much stronger and our sense of belonging is far greater. Users were actually posting their badges within their Instagram stories.”
Moviing is a Yoga & Fitness app where users can enjoy classes led by the most in demand trainers.
Part of its user journey, Moviing has developed a whole badge board that are earned based on achieving specific goals. For instance:
- When you’ve followed 5 classes entirely, you are awarded a “5 star” badge
- When you’ve followed all classes from a particular instructor, you are rewarded with a “Student” badge
- When you’ve followed 1 class every day for a full month, you become a “Endurance” badge
By joining AirGift, the Moviing team was able to give a factual identity to their awards.
“For years, our awards were just images within our user setting interface”, says Theodore Laurent “By upgrading them into NFTs the pride of our beneficiaries has gone up significantly. Even if our community isn’t particularly tech savvy, they understand each NFT is a unique piece. This property makes a whole difference in their perception. As a result the positive impact is much stronger and our sense of belonging is far greater. Users were actually posting their badges within their Instagram stories.”
From a technical standpoint, as Moving wasn't using any specific CMS and they had an internal tech team, they used the API integration. “We’ve decided to go for their API trigger in order to be fully automated. The AirGift documentation is very straight forward and it took us less than 2 hours to have it up and running in production.
What we like most is the customer support for their own wallet. This level of assistance is very re-insuring for non blockchain communities like us”
