“We were surprised by the number of Diamond NFTs that were sent, new customers and alumnis actively engaged with each other’s on daily basis. Sending NFTs only to our new customers and alumni ensure that only mind-link people were on the chat, which created a strong sense of community”

Angelina Marvin
Director, IT infrastructure at Therabody
Therabody
Key features implemented
  • API integration
  • Airgift Wallet
  • Collection set up

Connect your customer with a NFT private chat !

About the customer

Therabody is a company that specializes in health and wellness with their line of at-home massage and recovery products. They not only sell, but also propose online and in-person courses  about fitness and well-being, as well as about the best way to make use of their Thera-products. They have an alumni system for former students of the Therabody University. Therabody wished to leverage its alumni community by pushing them to become ambassadors of the brand.  

AirGift implementation

By joining Airgift, Therabody was able to implement a private chat accessible only with Therabody NFTs. They quickly integrated Airgift solution and set up three collections: Silver, Golden and Diamonds.

 “While we were capable of implementing the chat platform, we needed a solution that would automate the distribution of our NFTs, while being very intuitive for our community. Airgift provided both its API integration for automation and its very easy-to-use Airpocket wallet for connecting to the chat ”

New customers were airdropped Silver NFTs to access the basic functionality of the chat, while alumni were airdropped Golden NFTs that grant them access to advanced functionalities of the chat. If engaging sufficiently on the chat, the alumni receive the diamond NFTs that certifies them as official ambassadors of Therabody, and grants them  benefits.

“We were surprised by the number of Diamond NFTs that were sent, new customers and alumni actively engaged with each other on daily basis. Sending NFTs only to our new customers and alumni ensure that only mind-link people were on the chat, which create a strong sense of community”