Offering traceability with every art piece sold

Through their expertise and reputation, Yellow Korner was able to sign on young promising artists. Fast forward today, the reputation of some of these artists went significantly up. It reached a point where some pieces bought by the early customers now worth large multiples of what they initially paid for. Unfortunately, as the transaction happened years back and most of them offline, buyers didn't kept a record of their purchase making it impossible for them to authentify their pieces. As a result, they can't easily offer it up for auction. 

As NFT emerged in 2021, Yellow Korner immediately saw the opportunity to create traceability for their pieces. "What we liked in this technology was the mutual gain for both our customers but also ourselves, as we could track the secondary market which offered us some new leads" says Imene Kaddour, who lead the project for Yellow Korner. "Based on our benchmark, AirGift seemed to be the only offering that matched our need. It combined the integration, the free distribution and the traceablility dashboard all in once." 

From a technical stand point, Yellow Korner started testing out AirGift by uploading sales report manually. Once the Hubspot integration completed, they had gain enough confidence in the tool to upgrade to this methodology. 

Last but not least, our marketing team took the decision not to communicate about the NFT offering at any stage of the sale process. We liked the idea of creating a surprise when our customers get back home. "So far, we only had great feedback from this way of doing" concluded Imene Kaddour.