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A NFT is a digital object that lives on and is secured by the blockchain. It acts as a timeless and digital stamp for verifying the authenticity and the ownership of an object. The object attached to the NFT is either physical or non-physical. It can be anything: an image, a song, a collectible, a contract or even a car.
We believe businesses should reward all their community members and not just the ones who can afford it. We also believe that NFT can become a fantastic marketing medium if spread widely. For this to happen, NFT purchasing is still the greatest adoption barrier. Following this vision, free minting is the right way to go to on board your community rapidly.
What we didn't expect was how happy some beneficiaries become when it comes as a surprise. Nothing makes a greater impact than a gift and that is what you want your brand to be associated with.
Even if NFT use the same underlying technology than crypto, called a blockchain, as a free minting solution, our platform is designed so anyone can retrieve their NFTs without owning any crypto currency.
To create a NFT, you have to set up a smart contract that follows specific protocols such as ERC-721 or ERC-1511. Once deployed on the blockchain, people can interact with the smart contract to create (mint) the NFT. It can be a bit complex… that is why AirGift platform made it simple, so that you can create and distribute a NFT collection in less than 5 steps !
In April 2022, the Polygon network announced its commitment to go carbon neutral and climate positive this year by releasing their “Green Manifesto: A Smart Contract with Planet Earth.” They also made a $20 million pledge to offset their carbon footprints and buy extra credits to eventually become carbon negative.
Every NFTs generated by AirGift are on the Polygon network which is the most popular layer 2 solution based on Ethereum. Layers 2 offer higher scalability and lower fees while benefiting from the same level of security.
Users can store their NFT within any crypto wallet out there that is Polygon compatible. If they don't have a crypto wallet, they can create one by downloading our mobile app, called AirPocket.
As NFT issuers, at any point of time, you can associate benefits to your NFTs to create more value to your community.
At AirGift, we are working on a benefit portal that will enable you to add the most common benefits without having to write a single line of code. Our first 4 benefits we are working on are: physical rewards, invitations, coupons, and voting rights.
Here is a step by step guide on how to generate and distribute your first NFT collection to your customers. Don’t hesitate to contact our support team if you encounter any problem.
If you want to sync AirGift with a common tool (Hubspot, MailChimp, Workday, etc) we recommend you go through Zapier where AirGift is publicly available.
If you can't find your tool on Zapier, you can use our API enabling to send NFTs on the fly.
NFTs offer a new digital medium to interact with your customers. It can be used to create direct value for your customers (loyalty program), to enhance sense of belongings (membership) or improve the customer experience (collectibles made of an experience with your brand). Go check our uses case for some inspiration.
First you need to precisely define your marketing objectives, so you can chose the adequate type of NFT collection to create. What information do I want my NFTs to convey ? What will be my max supply ? What are my visuals going to be ?
Then, you can use AirGift platform to generate and distribute by email your collection to your targeted audience, even if they don’t have a wallet. Finally, you can monitor the progress of your campaign through AirGift dashboard.
With AirGift platform, you can create your own brand collection in a few click. You have the opportunity to establish a well-designed NFT collection that resonates with your brand. All it takes of you is to think of a well though branded design, and to bring value to your customers by choosing the right utility.
Community marketing is a strategy that seeks to make people identify to a brand. By identifying with the value and social positioning of a brand, people are more likely to engage with it and act as its ambassador. A good branded community strategy has two major pillars:
1) To create safe spaces and experiences for people to share with one another.
2) To issue identifiers that link an individual to the community. NFTs are great identifiers.
The value that a NFT brings to the person holding it, also call the “holder”, can have multiple forms. It can be tangible with a NFT granting ownership to a physical object or reward (i.e. coupon). The value can also be intangible with a NFT granting access to a network of people. Finally, a NFT can have a sentimental value to the holder by being the expression of an accomplishment or an experience.
The success of a Brand community rests on two pillars: A safe spaces created by the brand were like minded people can share and discussBrand identifiers to which people can identify NFT is a “one stone two birds” solution to community marketing. By being unique, secure and verifiable; a NFT can act as a proof of membership to a specific community while granting access to special events and network. The NFT is the digital identifier to a specific community.
